KID'S CONTROLLER

BUG: It seems someone in Atari's Marketing department forgot a basic rule of grammar in regards to plural possessive - specifically on using an apostrophe correctly in plural nouns.  Early Marketing promotional materials and magazine ads (pictures #1-#3) referred to the new Children's Television Workshop (CCW), Jim Henson's Muppets, Charles M. Shultz's Peanuts, and Walt Disney games being part of Atari's new Kid's Library.  The correct plural possessive form for "kids" is kids' (with the apostrophe after the 's').  This indicates that something belongs to multiple children (e.g., the kids' toys).  For plural nouns ending in 's', an apostrophe is added to the end to show ownership, distinguishing it from singular possessive (kid's).

BUG: The keypad controller that was designed specifically for the new CCW games has the name as Kids' Controller on the box, but the controller has the name as Kid's Controller molded into the plastic (picture #4).

 

 


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